Our goal is to provide Our customers with excellent services. We aim to comply with all privacy laws that apply to the data We collect and use. This policy is subject to compliance with local law. Where this policy provides a higher standard than local law, this policy will control how Silver Rental handles your Personal Data. By providing your Personal Data to Us, our designated service providers, or other third parties as noted within this Policy, you consent to our use and disclosure of your data for the operational and other purposes listed in this Policy.
1. SCOPE & CONTROLLERS
Silver Rental and its specific rental business affiliates and subsidiaries are data controllers for purposes of this Policy. This Policy covers the information We collect about you in connection with Our vehicle rental business, which does, or can be used to identify you as an individual (“Personal Data”). It does not apply to information that cannot reasonably identify you as an individual. For example, but without limitation, aggregated anonymous data, computer operating systems, aggregated preferences, vehicle identification numbers, etc. are not Personal Data. Our websites are not directed to individuals under the age of 13, and We do not knowingly obtain Personal Data from such individuals.
2. DATA COLLECTION (WHAT & HOW)
We, both directly and through Our service providers, business partners, discount sponsors, advertisers, and booking channel providers, collect Personal Data that you provide on Our websites, on third-party websites, on applications, and offline in connection with any inquiries, reservations, rentals, purchases, or services. Information collected about your use of Our websites, applications, or other websites may be combined with personal or other information about you from other online or offline sources. We also will collect Personal Data across all the devices you use to access websites or applications of Us and Our designated service providers.
Providing your Personal Data to Us may be required due to a legal obligation which could be a statutory or contractual obligation, may be on a voluntary basis or may be necessary for us to enter into the contract with you, depending on the purposes for which we collect and use your Personal Data as set out in this Privacy Statement. However, if you do not provide your Personal Data to Us this may result in disadvantages to you, e.g. we may not be able to provide certain products or services to you. However, unless otherwise stated, not providing your Personal Data will not result in legal consequence for you.
1. TYPES OF INFORMATION COLLECTED: The types of information collected regarding you and your interactions with Us may include, but is not limited to:
Personal Information Technological Information Rental Information
Your name, IP address, Payment card information,
Email address, Device ID, Video of you and
interaction with Us,
Phone numbers, IP address, Membership organization
(including cell and home), number,
Residency address, Browser type; Frequent flyer number,
Date and place of birth, Language; Loyalty program,
Gender, Operating system; Organizational affiliations,
Age, Geo-location data; Employee ID number,
Passport number, Location from which you Employer name and
accessed Our websites; contact information,
Driver’s license or other The specific webpages visited; booking location,
Credit score and history, The date and the time of a visit; Rental or purchase location,
Criminal history, The websites you visit Return location,
Background Links you click within Our Geographical areas visited,
websites; Preferences and usage
The functions you use on Our information,
Any reservations, updates, Charges incurred,
purchases, or other transactions
through Our websites;
The data you view or download Purchase prices and details,
from Our websites; and
The number of times you view Itinerary information,
advertisements Data related to claims
2. METHODS AND SOURCES OF COLLECTION: We, both directly and through Our service providers, business partners, discount sponsors, licensees, advertisers, and booking channel providers, may collect your information through a variety of methods. These methods may include, but are not limited to:
On Line Off Line
Our official third-party social network pages;
Your computer’s web browser;
Third-party social networks;
Calls to or from Our reservation, customer service, emergency road-side assistance, customer contact;
Interaction with Our various licensees, affiliates, and subsidiaries, including car sales and other businesses;
In-person at rental locations;
In-vehicle or in-equipment technology or through other telematic devices;
When you join Our membership programs;
In connection with a reservation (even an abandoned or interrupted reservation);
A rental of a vehicle or equipment, or your purchase of a vehicle or equipment;
Reservations you make with Us through licensees, travel agents or brokers, online or in-person;
Transactions you complete with Us, Our licensees, and agents including options you take, charges you incur and any incidents or accidents that may occur;
CDP Sponsors or sponsors of promotion codes, affiliation, or special discount codes;
Consumer reporting agencies;
And other companies that have business relationships with Us, such as Our licensees, affiliates and business partners, including airlines, hotels, and insurance companies.
Claims Management service providers (either affiliated directly with Us, or operated by a third-party)
4. WEB ADVERTISING: We, Our designated service providers, or third-party advertisers or their advertising servers, may place or recognize unique cookies on your computer or use other electronic tools in order to help display advertisements that you see on Our websites or on other websites. Information about your visits to, and activity on, Our websites and other websites, is used, alone or in combination with other information, to display on your device screen advertisements that may be of particular interest to you. We may use web beacons, pixel tags, or other such technologies provided by third-party advertising companies, to help manage and optimize Our online advertising and product performance. These technologies enable Us to recognize user visits to our websites, and to learn which banner ads bring users to Our websites. As the internet and other eCommerce channels continue to develop. We may deploy and utilize different types of technologies to collect data regarding your visit or usage.
5. VEHICLE MANUFACTURERS: Please note that the rental vehicles you operate may collect personal information about you. We are not responsible for these activities, and such collection (and use) is subject to the vehicle manufacturer’s policies and notices.
3. PURPOSES FOR PROCESSING
4. DISCLOSURES TO AFFILIATES AND THIRD PARTIES
6. COOKIES AND ONLINE ADVERTISING CHOICES
Many browsers are set to accept cookies by default. You may be able to set your browser to disable cookies, or alert you when cookies are being sent. Many mobile devices allow you to disable the ability for geo-location information to be collected from your mobile device.
The help function on most browsers and mobile devices contains instructions on how to set your browser to notify you before accepting cookies, disable cookies, or disable the collection of geo-location data.
You need to set each browser, on each device you use to view websites. If you disable cookies or refuse to accept a request to place a cookie, it is possible that some parts of Our websites or other websites will not function properly, and the advertising you receive when you visit Our websites or other websites may not be tailored to your interests. We may not respond to a web browser’s “do not track” signal, or other mechanism that indicates a request to disable online tracking of individuals who use or visit Our websites.
Our designated service providers assist Us with advertisement display functions and related analytics for Our websites. To view information or opt out of Google Analytics for Display Advertising, please click here. Note that even if you exercise choice for targeted advertising, you will still receive general online advertising. Information regarding you and any interactions with Us may be collected and utilized to provide you with targeted advertising on the web.
In addition to the options provided by your mobile operating systems, you may opt out of the collection of information on mobile apps as follows:
We use reasonable administrative, technical, personnel, and physical measures (a) to safeguard Personal Data against loss, theft, unauthorized use, disclosure, or modification; and (b) to ensure the integrity of your Personal Data. To help Us protect your privacy, you should maintain the secrecy of any logon IDs and passwords, Member numbers, or other identifiers or credentials you may have set up or were provided with in connection with your participation in or use of Our products, services, or websites.
As you may be aware, there is no completely secure method of transmitting or storing data. Although their physical characteristics are different, postal mail, telephone calls, text messages, faxes and transmissions over the Internet or wireless networks all present possibilities of loss, misrouting, interception and misuse of the data that is transmitted. If you have reason to believe that any account with Us is no longer secure, you must immediately contact Us.
We try to strike a balance between the security of your data and your convenience. As a result, We may sometimes use a method of communication that is less secure than a less convenient alternative. For example, but not limitation, We may send you an e-mail or a text message in unencrypted form (i.e. instantly readable) because many of Our customers are unable to access encrypted (i.e. coded) e-mail or messages. This means that Our message, if misrouted or intercepted, could be read more easily than encrypted messages. Such messages may contain Personal Data. Please do not include confidential information, such as your credit card number or account passwords, in any e-mail or text you send to Us or on any posting you make to a public area of a third-party social network page, especially since any such posting immediately becomes public. For a more secure way to communicate with Us over the Internet, please click on the “Contact Us ” link on any of Our websites.
7. DATA RETENTION & INTEGRITY
We retain personal data about Our customers for as long as necessary for the purposes for which it was collected, or unless otherwise allowed by law. Information is stored and accessed in various locations, and cloud services and storage may be utilized. Servers which store information are primarily located in the United States, although storage may occur in other locations as well.
8. ACCESS, CORRECTION, SALE PROHIBITION & PORTABILITY
9. RIGHT TO BE FORGOTTEN:
We may retain your Personal Data as is necessary to fulfill the purposes for which the Personal Data was collected. We may also retain this Personal Data as required by law or contract, in order to fulfill Our legal obligations and protect Our legal rights. However, once the purpose for the collection is no longer valid, and there is no legal reason for Us to retain your Personal Data, you may request Us to delete your Personal Data. You may make this request by contacting Us via the mechanism provided below in the “Contact Us” section of this Policy. If We are unable to delete your Personal Data due to one of the reasons described in this Policy. We will provide you with the reason We are unable to fulfill your request.
10. CALIFORNIA RESIDENTS:
California's "Shine the Light" law - Civil Code section 1798.82 - permits residents of California to opt-out of disclosure of Personal Data to third parties for their direct marketing purposes. You may choose to opt-out of the sharing of your Personal Data with third parties for marketing purposes at any time by submitting a request in writing to Our contact address below . Please note that this opt-out does not prohibit disclosure made for non-marketing purposes . California law also permits residents of California to request and obtain from Us once per calendar year, free of charge, a list of (i) the third parties (if any) to which Personal Data was disclosed for their direct marketing purposes in the prior calendar year and (ii) the categories of Personal Data disclosed to those third parties.
Under the California Consumer Privacy Act (“CCPA”), you have the right to request certain information regarding the Personal Information We have collected about you in the preceding 12 months. You may make such a request up to twice in a 12-month span. Please note that there are circumstances in which We may not be able to comply with your request pursuant to the CCPA, including when We cannot verify your request and/or when there is a conflict with Our own obligations to comply with other legal or regulatory requirements. We will notify you following submission of your request if this is the case. If you would like to request (1) the categories of Personal Information collected about you; (2) the categories of sources providing that Personal Information; (3) the categories of third parties with whom We have shared that Personal Information; and (4) the business purpose for collecting that Personal Information, email to firstname.lastname@example.org.
If you would like to request the specific pieces of Personal Information We collected about you, email to email@example.com. and submit to make a request for information that We will then verify.
If you would like to request (1) the categories of Personal Information collected about you; (2) the categories of Personal Information sold; (3) the categories of third parties to whom the information was sold; and (4) the categories of Personal Information that were disclosed for a business purpose email to firstname.lastname@example.org submit to make a request for information that We will then verify.
You have the right to request that We delete certain Personal Information that We have collected. Please note that there are circumstances in which We may not be able to comply with your request pursuant to the CCPA, including when We cannot verify your request and/or when there is a conflict with Our own obligations to comply with other legal or regulatory requirements. We will notify you following submission of your request if this is the case.
If you would like to request that We delete your Personal Information pursuant to the requirements of the CCPA, email to email@example.com and submit to make a request for deletion that We will then verify. You have the right to request that We do not sell Personal Information that We have collected. If you exercise that right, please note that pursuant to the CCPA We may have to subsequently inform you that you need to opt-in if the sale of your Personal Information is required to complete a transaction you have initiated. If opting-in is required, We will provide you with the necessary instructions.
If you would like to request that We do not sell your Personal Information pursuant to the requirements of the CCPA, email to firstname.lastname@example.org and submit to make a request for deletion.
12. CONTACT US
Please contact us by emailing email@example.com or writing to the address below if you have any questions, wish to exercise your rights of access, or seek other assistance as described above.
1775 Hwy 180 E
Silver City, NM 88061
We will not collect a category of Personal Information not listed above, or use any Personal Information collected in any of the above categories for a business purpose not listed above, without first providing you with notice.
You have the right to request certain information regarding the Personal Information We have collected about you in the preceding 12 months. You may make such a request up to twice in a 12-month span. Please note that there are circumstances in which We may not be able to comply with your request pursuant to the CCPA, including when We cannot verify your request and/or when there is a conflict with Our own obligations to comply with other legal or regulatory requirements. We will notify you following submission of your request if this is the case.
If you would like to request (1) the categories of Personal Information collected about you; (2) the categories of sources providing that Personal Information; (3) the categories of third parties with whom We have shared that Personal Information; and (4) the business purpose for collecting that Personal Information, email to firstname.lastname@example.org.
If you would like to request the specific pieces of Personal Information We collected about you, email to email@example.com and submit to make a request for information that We will then verify. If you would like to request (1) the categories of Personal Information collected about you; (2) the categories of Personal Information sold; (3) the categories of third parties to whom the information was sold; and (4) the categories of Personal Information that were disclosed for a business purpose, email to firstname.lastname@example.org.
14. RIGHT TO OPT-OUT
You have the right to request that We do not sell Personal Information that We have collected. If you exercise that right, please note that pursuant to the CCPA We may have to subsequently inform you that you need to opt-in if the sale of your Personal Information is required to complete a transaction you have initiated. If opting-in is required, We will provide you with the necessary instructions. If you would like to request that We do not sell your Personal Information pursuant to the requirements of the CCPA, email to email@example.com you can submit to make a request for deletion. If you use an authorized agent to submit your request to opt-out, We will request that the agent provide Us with proof that the, she, or it has been authorized by you to act on your behalf. The CCPA requires you to provide the authorized agent written permission to exercise your rights under the CCPA. If you opt-out of the sale of your Personal Information, we will wait at least 12 months before asking you if We may sell your Personal Information. You have the right to opt-in to the sale of your Personal Information after you have opted out. If you would like to opt-in to the sale of your Personal Information, email to firstname.lastname@example.org. Opting-in is a two-step process in which you will first clearly request to opt-in, and then separately confirm that choice.